Nicole Sladek

Hi, I’m Nicole. I’m an educator, writer, and web developer based in Portland, Oregon.

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Nonoya Books

Shopify | Copywriting | Marketing

Nonoya Books is a US-based retailer that sells new and vintage Japanese language media including manga, light novels, and video game collectibles. I designed and developed the storefront, wrote product and marketing copy, and created Google and Meta PPC campaigns to increase brand awareness, driving 1.3K average yearly orders.

Shopify

I designed the storefront using Adobe XD for prototyping and Adobe Photoshop for editing the final mockup. I implemented that design using the Shopify CMS with a custom minimalist template. The website integrates GraphQL API as well as Paypal and Stripe integrations for custom dashboard analytics and payment processing. I created Javascript plugins for custom sliders and content imports.

Creating product listings, maintaining categories, and updating plugins were part of the site’s daily upkeep. Later additions to the website included a custom contact form, animated menus, and dynamic image loading. Gradual improvements to Largest Contentful Paint (LCP) through image optimization and streamlined CSS and JavaScript helped improve loading speed and accessibility.

Copywriting

I provided all the copy for the Nonoya Books storefront including page descriptions, product listings, blog entries, and social media posts. A large portion of the website’s copy was based on text I translated from Japanese to English. Product descriptions were written using a mix of writing systems to appeal to both serious and casual collectors with varying degrees of Japanese proficiency.